AmplifAI vs Centrical

We've evaluated Centrical and AmplifAI across 13 contact center software categories, including the features and capabilities that matter most to CX leaders.

From unified data integration, quality assurance, auto QA, and performance management to AI-powered coaching and operational insights, this evaluation framework will help you understand each platform's capabilities and strategic approach to performance optimization.

What CX leaders post on LinkedIn about AmplifAI

What CX Leaders Think of AmplifAI

AmplifAI vs Centrical: Feature Comparison & Ratings

We compared AmplifAI and Centrical feature sets across 13 essential contact center software categories. Each evaluation table examines what features and capabilities each platform offers within key functionality areas that matter most to contact center and CX operations.

**This evaluation is based on research of each vendors available information and product documentation on AmplifAI and Centrical as of January 29th, 2026. If you notice any inaccuracies or updates to platform capabilities, please let us know so we can keep our evaluations current and accurate.

Where AmplifAI Excels

AmplifAI's unified call center performance management platform delivers comprehensive AI capabilities across data integration, AI-enabled coaching, auto QA (AQA), automated quality management (AQM), and multi-vendor performance management. These core call center software capabilities and features position AmplifAI as the top end-to-end solution for enterprise contact center operations.

Where AmplifAI Excels
AI Performance Management, Auto QA/Quality Management, Coaching & CX Platform AmplifAI Centrical
Unified Data Integration ⚠️
Performance Management ⚠️
Auto QA (AQA)
Automated Quality Management (AQM) ⚠️
Speech Analytics & AI-Driven Insights
AI-Enabled Coaching ⚠️
Recognition & Gamification
BPO Vendor Management
Customer Intelligence & CX Insights
Contact Center AI ⚠️
Security and Compliance
Overall Grade A C

Where Centrical Excels

Centrical's contact center software platform delivers comprehensive capabilities across their core operational areas, making them a competitive option for contact centers.

Where Centrical Excels
Gamification and Recognition AmplifAI Centrical
Recognition & Gamification
AI-Enabled Coaching ⚠️
Quality Management ⚠️
Overall Grade A+ B

Complete Feature Comparison: AmplifAI vs Centrical

A comprehensive evaluation of AmplifAI and Centrical across 13 contact center software categories using standardized assessment criteria.


Data Integration and Unification

Contact center platforms depend on unified data to power AI, analytics, and performance insights. This comparison examines AmplifAI and Centrical across data aggregation capabilities, including CCaaS platforms, CRMs, workforce management systems, and homegrown application integration.

AmplifAI vs Centrical: Data Unification Comparison
Unified Data Integration AmplifAI Centrical
Agnostic Data Integration
Organization and Roster Management ⚠️
Metric and Behaviors Management ⚠️
Flexible Scorecard Management ⚠️
AI-Ready Implementation
Glidepath and Tenure-Based Goal Management
Show All Features
Category Grade A D+

Performance Management

Effective performance management connects metrics to action through scorecards, goal tracking, and role-based visibility. This evaluation assesses AmplifAI and Centrical across performance data surfacing, coaching triggers, and tenure-based goal management for frontline agents and leadership.

AmplifAI vs Centrical: Performance Management Comparison
Performance Management AmplifAI Centrical
Unified Performance Data
Role-Based Views
Next Best Action
AI-Enabled Coaching Triggers
Glidepath and Tenure-Based Goals ⚠️
High Performer Personas
Show All Features
Category Grade A B-

See how the 10 Best Call Center Performance Management Software compare in our comprehensive guide.


Automated Quality Assurance

Automated Quality Assurance (Auto QA) uses AI to score interactions, replacing manual sampling with comprehensive evaluation. This comparison examines AmplifAI and Centrical across automated scoring accuracy, auto-fail triggers, compliance monitoring, and integration with downstream coaching workflows.

AmplifAI vs Centrical: Automated Quality Assurance Comparison
Auto QA (AQA) AmplifAI Centrical
Auto QA (AQA) for Scaled Efficiency
Auto-Fail Triggers for Coaching
Auto QA Coaching Workflow
Calibrate AutoQA AI vs Manual QAs
Compliance Monitoring ⚠️
Comprehensive Interaction Scoring
Show All Features
Category Grade A F

Evaluating Auto QA software providers? Compare the different types of QA software, and features of the 11 Best Call Center Quality Assurance Software.


Automated Quality Management

Quality management extends beyond scoring to include evaluation workflows, calibration, and continuous improvement processes. This assessment compares AmplifAI and Centrical across form flexibility, agent evaluation access, calibration tools, and the connection between QA outcomes and coaching or recognition actions.

AmplifAI vs Centrical: Automated Quality Management Comparison
Automated Quality Management (AQM) AmplifAI Centrical
Flexible Forms and Evaluation Management
Agent Evaluation Access and History
Calibration Workflows
Quality-Driven Coaching ⚠️
QA-Driven Recognition
Customizable QA Reporting
Show All Features
Category Grade A B-

Speech Analytics and AI Insights

Speech analytics transforms conversation data into operational intelligence through transcription, sentiment analysis, and topic detection. This evaluation compares AmplifAI and Centrical across root cause analysis, customer intent categorization, and the ability to surface actionable insights from voice and text interactions.

AmplifAI vs Centrical: Speech Analytics Comparison
Speech Analytics & AI-Driven Insights AmplifAI Centrical
Workflow Automation
Root Cause Analysis
AI-Enabled Sentiment Analysis
Ask Your Transcripts -- Unscripted Q&A
Single Pane for Managing People, Chatbots, and AI Agents
Customer Survey Commentary Analysis (Detractor Analytics and Reasons)
Show All Features
Category Grade A F

Comparing speech analytics capabilities? Review our 9 Best Call Center Speech Analytics Software guide for in-depth analysis of transcription accuracy, sentiment detection, and conversation intelligence features.


AI-Enabled Coaching

AI-enabled coaching moves beyond scheduled sessions to deliver targeted, data-driven development at scale. This comparison examines AmplifAI and Centrical across coaching automation, effectiveness tracking, next-best-action recommendations, and the connection between interaction insights and frontline skill development.

AmplifAI vs Centrical: AI-Enabled Coaching Comparison
AI-Enabled Coaching AmplifAI Centrical
Next Best Coaching Actions
Automated Follow-up and Recognition Workflows
Coaching Effectiveness Scores
Coach the Coach Actions
AI Coaching Notes and Summaries
Coaching History and Tracking
Show All Features
Category Grade A B-

Looking for AI-powered coaching platforms? Explore our 10 Best Call Center Coaching Software guide comparing coaching automation, effectiveness tracking, and impact analytics from leading vendors.


Gamification and Recognition

Recognition and gamification drive engagement through real-time leaderboards, achievement systems, and performance-based rewards. This evaluation compares AmplifAI and Centrical across game mechanics, data-driven contests, peer recognition features, and the ability to tie gamification directly to coaching and quality outcomes.

AmplifAI vs Centrical: Gamification Recognition and Rewards Comparison
Recognition & Gamification AmplifAI Centrical
Gen AI Recognition
Automated Coaching Recognition Workflow ⚠️
Data-Driven Games (Powered by Any Data Source) ⚠️
Real-Time Leaderboards
Incentive Tracker and Calculator
Avatars and Badges
Show All Features
Category Grade A A-

Exploring gamification platforms for your call center? Our comprehensive guide compares the 7 Best Call Center Gamification Software Tools in 2025.


BPO and Vendor Management

Organizations managing multiple BPO partners require unified visibility across vendors, sites, and contracts. This assessment compares AmplifAI and Centrical across multi-vendor performance oversight, cross-vendor calibration, contract tracking, and the ability to hold outsourced operations to consistent quality standards.

AmplifAI vs Centrical: BPO and Vendor Management Comparison
BPO Vendor Management AmplifAI Centrical
Multi-Vendor Performance Oversight
Unified BPO Performance Dashboards
Cross-Vendor Quality Calibration
BPO Coaching and Development Programs
Vendor Performance Benchmarking
Contract Performance Tracking
Show All Features
Category Grade A F

Customer Insights and Intelligence

Customer insights translate interaction data into understanding of sentiment, intent, and experience patterns. This comparison evaluates AmplifAI and Centrical across predictive NPS capabilities, survey analysis, journey mapping, and the ability to connect customer feedback to operational improvements.

AmplifAI vs Centrical: Customer Insights and Intelligence Comparison
Customer Intelligence & CX Insights AmplifAI Centrical
Single Pane for Managing People, Chatbots, and AI Agents
Customer Intent and Call Reason Analysis
Predictive NPS (Net Promoter Score)
Survey Commentary Analysis (Detractor Analytics and Reasons)
Ask Your Transcripts - Unscripted Q&A for Ad-Hoc Queries
Sentiment and Root Cause Analysis
Show All Features
Category Grade A F

Evaluating customer insights and intelligence software? Explore our 10 Best Customer Insights Software guide comparing vendors by type use cases.


Contact Center AI

Contact center AI encompasses the underlying intelligence layer powering automation, predictions, and recommendations. This evaluation compares AmplifAI and Centrical across AI pipeline architecture, predictive analytics, workflow automation, and the ability to optimize both human agents and conversational AI performance.

AmplifAI vs Centrical: Contact Center AI Comparison
Contact Center AI AmplifAI Centrical
Real-Time AI Data Pipeline
AI-Powered Performance Insights
Predictive Analytics & Forecasting
AI-Driven Coaching Recommendations ⚠️
Intelligent Agent Matching & Routing ⚠️
Real-Time AI Assistant for Agents ⚠️
Show All Features
Category Grade A D+

Comparing contact center AI software? Explore our 10 Best Contact Center AI Software guide comparing vendors by type of AI and use cases.


Security and Compliance

Enterprise contact centers require robust security controls and regulatory compliance across data handling, access management, and audit capabilities. This comparison assesses AmplifAI and Centrical across certifications, encryption standards, PII protection, and governance frameworks.

AmplifAI vs Centrical: Security and Compliance Comparison
Security & Compliance AmplifAI Centrical
Compliance & Certifications (SOC 2 Type II, ISO 27001, PCI, HIPAA, GDPR)
Encryption at Rest (AES-256)
Encryption in Transit (TLS 1.2+)
Identity & Access Management (SSO, MFA, RBAC)
Proactive Security (penetration tests, audits, vulnerability assessments)
Data Governance (policies & procedures for confidentiality, integrity, availability)
Show All Features
Category Grade A A

Real-Time Agent Assist

Real-time agent assistance delivers in-call guidance through live prompts, compliance alerts, and dynamic scripting. This evaluation compares AmplifAI and Centrical across capabilities that support agents during active conversations, a specialized category distinct from post-interaction analytics and coaching.

AmplifAI vs Centrical: Real-Time Agent Assist Comparison
Real-Time Agent Assistance AmplifAI Centrical
Live Compliance Monitoring
In-Call Script Adherence
Real-Time Escalation Triggers
Live Regulatory Alerts
Real-Time Customer Sentiment Alerts
Show All Features
Category Grade Integration Partner Integration Partner

CCaaS Infrastructure and Platform

CCaaS infrastructure encompasses core telephony, routing, and channel management capabilities. This section clarifies platform scope for AmplifAI and Centrical distinguishing between contact center infrastructure providers and solutions that integrate with existing CCaaS investments.

AmplifAI vs Centrical: CCaaS Infrastructure and Platform Comparison
CCaaS Infrastructure & Platform AmplifAI Centrical
CCaaS (Contact Center as a Service)
Omnichannel Routing & Orchestration
Voice & Telephony Infrastructure
Workforce Management (WFM)
IVR & Self-Service Automation
Show All Features
Category Grade Integration Partner Integration Partner

Get a personalized evaluation of how AmplifAI and Centrical stack up. We'll show you exactly how AmplifAI's comprehensive platform addresses your specific operational challenges delivering measurable results that Centrical simply cannot match.

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