Contact Center Data Integration

Make your data AI and action ready

AmplifAI unifies your CX data, eliminating silos and making it usable from day one. No source is left behind—so your AI can power the right actions across internal teams, BPO partners, and moments that matter.

Contact center data integration platform unifying QA, CRM, WFM, and survey data for AI-driven performance actionsAI-enabled coaching for call center leaders

Powering the best in CX

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See all your structured and unstructured data in one place

Calls, chats, emails, surveys, CRM records, QA scores, WFM data — most contact centers store this across disconnected systems. AmplifAI brings it all together.

Structured and unstructured data flows into one system, so your teams aren’t wasting hours every week hunting for it.

see all your structured contact center data in one place
*Different data sources? Not a problem - we unify them all.

Give everyone data they can actually use

Agents, supervisors, QA leaders, and managers all need different information — but they all need access to the same complete data. AmplifAI connects your org structure, metrics, and workflows to deliver the right insights to the right people, automatically.

Everyone sees what matters most to them, and what actions to take — no reporting, compiling, or guesswork required.

connect your contact center workflows, metrics, org structure all in one platform

Make your data AI-ready — and ready for action

When your data is unified and up to date, you can actually do something with it. AmplifAI turns your data into an AI-ready engine that powers real-time coaching, Auto QA, performance recognition, and gamification — all based on what’s happening across your contact center.

No delays. No extra steps. Just faster, smarter actions that improve performance every day.

We didn’t really know where to start. Melissa and the AmplifAI team helped us get all our data in one place—now we’re finally doing things like Auto QA and real coaching that actually sticks.

Sr. CX Director

Collections, Fortune 500 Bank
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make your contact center data AI ready

Actions driving core improvement use cases

Frequently Asked Questions

What systems does AmplifAI connect to?

AmplifAI connects to 150+ systems across QA, WFM, CRM, CCaaS, chat, voice, surveys, and even homegrown tools. Whether your data lives in a cloud platform, a legacy on-premise system, or a flat file, we bring it together into a unified view that’s ready for action.

Can I see data from my BPO partners?

Yes. AmplifAI doesn’t just unify your internal data — we also work directly with your BPO partners to bring their data into the same system. That means you can compare performance across internal and external teams, track consistency, and apply the same coaching and action strategies across the board. It gives you a full view of what’s working, where to focus, and how to keep revenue, loyalty, and service goals on track — no matter who’s doing the work.

Can’t our internal IT team handle data unification on their own?

It’s not just about pulling data together, it’s about making it usable. AmplifAI doesn’t just integrate systems; we continuously align data to teams, roles, and actions.
Internal IT teams are great at building connections, but managing a living performance system across CX, ops, and BPOs takes a dedicated platform. That’s what we were built for.

How does AmplifAI keep data up to date as things change?

Most platforms unify your data once — and then let it drift. AmplifAI maintains a living data environment.
As rosters shift, scorecards evolve, or systems change, AmplifAI’s customer success and data teams ensure your structure stays aligned and your insights stay accurate — from day one to year three.

Does AmplifAI support both structured and unstructured data?

Yes — and that’s one of the key reasons teams choose AmplifAI. We ingest structured data like scorecards and schedules, as well as unstructured data like call transcripts, chat logs, and survey comments.
Everything is processed into one performance layer that AI and team leaders can actually use.

Features

Agnostic Data Integration

Agnostic Data Integration

Integration is data independent, enabling complete contact center transformation from all data sources: 150+ cloud API's, on-premise systems, home grown apps, spreadsheets and more.

Organization and Roster Sync

Organization and Roster Sync

Your entire organizational hierarchy is mapped and updated. This enables every role to receive the actions and insights needed for their role, those above them, and those below them.

Metric and Behaviors Sync

Metric and Behaviors Sync

Mapped metrics and associated behaviors create a unified framework for standardized reporting, granular analysis, and AI-driven action recommendations.

Flexible Scorecard Management

Flexible Scorecard Management

Utilize a comprehensive, weighted view of agent and leader performance across your contact center with live scorecards that adapt to your evolving priorities and drive better action.

AI-Ready Implementation

AI-Ready Implementation

Our customer success team simplifies the path to AI by mapping your organization’s needs into a unified, action-ready platform—whether you’re onboarding hundreds or tens of thousands of users.

Post-Implementation Dedicated Customer Success

Post-Implementation Dedicated Customer Success

This is not a one time lift and shift. Our veteran CX leaders maintain active account relationships and ensure your contact center data, strategy and platform is always accurate and best-in-class.

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Flexible Quality Form Management

Flexible Quality Form Management

Support complex teams, use cases, and lines of business with multiple, custom quality forms—tailored scoring frameworks, questions and more that adapt to your organization’s structure and standards.

On-Premise System Support

On-Premise System Support

AmplifAI supports secure, behind-the-firewall deployments, integrating seamlessly with on-premise systems for performance management, quality workflows, and AI coaching—without compromising data control or compliance.

Watch the Video

Watch the Video

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Ensure your existing data drives measurable improvements in the areas that matter most to your contact center.
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AmplifAI your CX

30 minutes today can extend your contact center capacity by 30%.

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