AI-Enabled Coaching

Coach effectively with prescriptive AI and maximize CX teams

See where agents are falling short, show leaders exactly how to close the gap, and elevate CX.
AI-enabled coaching for call center leaders

Powering the best in CX

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Know what the best coaching action looks like for every agent

Our AI aligns your customer service KPIs to your larger business goals. Prescriptive coaching actions highlight agent issues that impact the business, not just contact center metrics.
Our agents feel supported, seen, and motivated. We’re not just improving performance—we’re building confident, high-performing teams.
VP Contact Center Operations
Credit Card Services, Top 5 credit card company
know the best coaching action for each agent
Leaders coach with purpose. Agents improve where it matters. Nothing is wasted.

Get more coaching done in less time

AmplifAI saves coaches time by gathering the data required for effective coaching: agent KPIs, recent trends and scores, and issues that require action.
with AmplifAI AI-enabled coaching 62 percent time savings
get more coaching done in less time
*Different data sources? Not a problem - we unify them all.

Measure your coaches and maximize their impact.

Our proprietary Coaching Effectiveness Index shows which leaders are improving agent performance and which leaders need to help improving their coaching capabilities.
We moved from just tracking activities and started focusing on what actually improves agent performance. You could see the difference week over week—the impact kept building as our coaches grew.
Sr. Customer Care Director
E-Commerce, Healthcare Retailer
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Improving one coach improves 12 agents
measure your coaches and maximize their impact

Frequently Asked Questions

How is AmplifAI’s coaching different from other solutions?

Most coaching tools stop at the agent level. AmplifAI takes it further. We give leaders at every level—supervisors, managers, quality leaders—clear visibility into every performance metric that matters, from agent KPIs to quality scores to leadership effectiveness.

But we don’t just show you the data—we unify it all and use AI to recommend the right next action for every person. Whether you’re coaching an agent to improve their CSAT, helping a supervisor become a stronger leader, or ensuring quality leaders can connect their insights to results, AmplifAI keeps everyone focused on what moves performance forward.

It’s not coaching in silos—it’s coaching across the entire organization, aligned to your goals.

How can we measure the ROI of coaching and prove it’s worth the time?

Most contact centers invest heavily in coaching—but can’t tie that effort back to actual performance, morale, or retention gains. AmplifAI solves that with Coaching Effectiveness Scores and measurable follow-ups, showing exactly how coaching improves KPIs, boosts morale, and reduces attrition. Now coaching isn’t just a good idea—it’s a performance lever.

Why is it so hard to turn leadership priorities into frontline actions?

Because goals get stuck in spreadsheets and emails, or lost in translation across layers of management. AmplifAI eliminates the disconnect by translating top-level objectives into personalized action plans for team leads and agents—automatically. Everyone knows exactly what to do, and progress becomes trackable in real time.

What if my team leaders aren’t analysts? Can they still coach with data?

Absolutely. AmplifAI takes the data work off their plate, delivering AI-powered coaching recommendations and performance snapshots in plain language. Even the most metrics-averse supervisors can confidently lead effective coaching conversations—saving time and boosting results without needing a data science degree.

How much time can AmplifAI actually save supervisors?

A lot. On average, AmplifAI customers reduce time spent pulling reports and prepping for coaching by over 60%. Instead of chasing metrics across systems, team leaders get instant, AI-prioritized coaching actions and recognition moments—freeing them up to lead, develop, and engage their teams.

Features

AI-driven next best actions

AI-Driven, Next Best Coaching Actions

Pinpoint the most valuable coaching opportunity for each agent using AI-powered performance insights.
Auto follow up and recognition workflows

Auto Follow up and Recognition Workflows

Trigger coaching reminders and deliver recognition automatically based on KPI movement and coaching activity.
coaching effectiveness scores

Coaching Effectiveness Scores

Track how each coach impacts agent performance to improve coaching outcomes over time.
AI notes and summaries

AI Notes and Summaries

Generate auto-summarized notes from coaching conversations and evaluations to reduce documentation time.
custom coaching forms

Custom Coaching Forms

Design standardized forms to align coaching to key metrics, behaviors, and goals across your teams.
coach the coach actions

Coach the Coach Actions

Surface opportunities to support team leaders with personalized guidance on how to improve their coaching quality.

See all features

coaching history and commitment visibility

Coaching Histories and Commitment Visibility

View active commitments and a complete timeline of every coaching action, commitment, and follow-up for every agent.
behavior based coaching

Behavior-Based Coaching

Drive skill development by targeting behaviors tied to performance, not just metrics.
smart coaching goals

Smart Coaching Goals

Set coaching commitments based on past performance trends and peer benchmarks for every KPI.
multi-metric coaching

Multi-Metric Coaching

Build sessions around multiple KPIs to reflect the full scope of agent performance and drive balanced improvement.
Auto QA coaching workflow

AutoQA Coaching Workflow

Turn QA results into real-time coaching opportunities—automatically and at scale.
Data Agnostic Coaching Workflow

Data Agnostic Coaching Workflow

Use coaching workflows regardless of where your structured and unstructured data lives—no vendor lock-in.

Behavior and Coaching Best Practices from CX Experts

Incorporate proven frontline practices and guidance from top contact center leaders directly into coaching workflows.
Product tour

Interact with self-service demo

Ensure every coaching action drives measurable improvements in the areas that matter most to your contact center.
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AmplifAI your CX

30 minutes today can extend your contact center capacity by 30%.

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