Contact Center Quality Management and Auto QA

Contact Center Quality Management and Auto QA

Smarter QM that improves agents, teams and CX automatically

With AmplifAI, quality doesn’t stop at the score. Auto QM and QA identifies what needs attention, and AI delivers the right actions to improve agents, teams, and the customer experience.

AI-powered contact center quality management dashboard with auto QA scoring and coaching recommendations

Powering the best in CX

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Replace manual QA with Auto QA across all channels

Centralize all your customer engagements from surveys to calls, emails, chats to AI Agent interactions. Automate as much as you want using specific evaluation forms and logic built for each use case.

You shouldn’t need to water down your quality scoring because of system limitations. You get full coverage, better trend visibility, and more time back for reviewers to focus on what needs deeper attention.

We were only scoring a tiny fraction of our calls. Now we’re seeing trends we never had access to before—and we didn’t need to hire more analysts to get there"

Director of Quality

Credit Card Services, Top 5 credit card company
replace manual QA with contact center auto QA across all channels
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Act on QA scores and interaction insights automatically

Quality scores aren’t useful unless they lead to change. With AmplifAI, evaluations feed into the same workflows that power coaching, follow-ups, and positive agent recognition.

Leaders can spot trends across survey insights, sentiment, and evaluation scores, while the system prompts action on specific agent behaviors to address a single customer experience. 

Our team leads no longer need to dig through spreadsheets or wait for QA results. The insights are already there—organized, accurate, and ready to act on."

VP Operations

Retail & E-Commerce Division
act on QA scores and compliance issues automatically

Run your entire QM program from one centralized platform

One-size-fits-all QA doesn’t work across support, sales, and collections. AmplifAI gives every team flexible evaluation customization and access to multiple forms—by channel, partner, or function—so they can run quality their way.

Calibration, escalations, and reporting stay connected across the platform, so scale never comes at the cost of consistency.

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contact center quality management from one centralized platform

Frequently Asked Questions

Why are we collecting so much QA data but still not seeing improvement?

Because insights alone don’t change behavior. Without clear follow-up action, QA gets stuck in dashboards. That’s why it’s critical to connect evaluations directly to coaching and recognition workflows that drive action.

How can we ensure our QA scores are consistent across evaluators and teams?

Inconsistent scoring leads to agent frustration and unreliable results. Regular calibration, AI and human score comparison, and transparent evaluation criteria help teams align and build trust in the process.

Why does QA  feel disconnected from the rest of the contact center?

When QA sits in a silo, it can’t influence CX, sales, or efficiency. Integrating QA data with contact center KPIs unlocks insights that drive improvement across the business—not just on a scorecard.

Why does QA take so much time to manage?

Manual evaluations, data pulls, and calibration prep eat up hours every week—leaving little time for actual improvement. Automating repetitive QA tasks frees up your team to focus on what matters: improving agent performance and customer outcomes.

What if I can’t send customer data to the cloud for Auto QA?

With AmplifAI, you don’t have to. Our platform can deploy Auto QA inside your own environment—ensuring that customer data stays within your secure walls. You get complete control over compliance while benefiting from powerful AI insights on performance, quality, and coaching.

Features

Auto QA for Scaled Efficiency

Auto QA for Scaled Efficiency

Supercharge your QA and analyze every customer interaction. Easy interactions are auto-scored and complex ones trigger review.

Customizable QA Reporting

Customizable QA Reporting

Analyze the quality insights that matter most for your business, by person, by evaluator, by score, by question and more.

Quality-Driven Coaching

Quality-Driven Coaching

Create a perfect feedback loop where quality data like autofails and low scores fuel targeted coaching for frontline teams.

Multiple, Custom Evaluation Forms

Multiple, Custom Evaluation Forms

Build and deploy multiple evaluation forms to match the goals of different teams, roles, and channels. From support to sales to BPOs, QA fits the way you operate.

Auto-Fail Triggers for Coaching

Customer Journey Insights

Connect survey data, call reasons, and repeat contact patterns to uncover where friction occurs—and why. See which journeys lead to escalations or satisfaction, so you can fix root causes and improve outcomes.

Calibration Workflows

Calibration Workflows

Achieve consistency and accuracy in grading, eliminating subjective evaluations and ensuring fair agent feedback and correct Auto QA scores.

See all features

Auto-Fail Triggers for Coaching

Auto-Fail Triggers for Coaching

Automatically flag critical QA misses and trigger coaching actions—so no major issues slip through the cracks. AmplifAI connects these auto-fails to next best actions, ensuring agents get timely, targeted support to improve.

AutoQA Coaching Workflow

Auto QA Coaching Workflow

Turn QA results into real-time coaching opportunities—automatically and at scale.

QA-Driven Recognition

QA-Driven Recognition

Extend the AI feedback loop to high-scores and wow-interactions with targeted recognition for every praiseworthy achievement.

Auto-Fail Triggers for Coaching

Compliance Monitoring

Automatically detect compliance misses and risky behaviors across calls, chats, and transcripts—so you can protect the business without reviewing every interaction manually.

360-Degree Performance Insights

360-Degree Performance Insights

Connect quality scores, CRM data, call transcripts, and more for a complete picture of what drives contact center success.

Auto-Fail Triggers for Coaching

Unified Intelligence Layer

Bring structured and unstructured data together—from QA, CRM, CCaaS, surveys, and chat—to create a single source of truth for performance, quality, and CX insights.

Auto-Fail Triggers for Coaching

CX Trend Detection and Alerts

Spot performance shifts before they escalate. AmplifAI continuously scans your CX and operational data for emerging trends—triggering alerts for sudden drops in sentiment, rising call reasons, or changes in compliance.

Auto-Fail Triggers for Coaching

Conversational Intelligence

Analyze every conversation across voice, chat, and messaging to surface key themes, behaviors, and signals. From sales effectiveness to service breakdowns, get the insights you need to coach smarter and improve CX.

Auto-Fail Triggers for Coaching

Customer Insights and Analytics

Connect survey feedback, call reasons, sentiment, and resolution data to uncover what’s driving satisfaction or friction.

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Ensure every quality insights drives measurable improvements in the areas that matter most to your contact center.

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30 minutes today can extend your contact center capacity by 30%.

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