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CMP Research Prism for Customer Analytics, 2026
CMP Research's Prism for Customer Analytics is an independent evaluation of the providers that turn customer conversations and other signals into insight, scored on ten investment criteria and placed against the rest of the field. The results are revealed on the main stage at CCW Nashville.
What the Prism evaluates
CMP Research evaluates Customer Analytics providers on ten investment criteria, drawing on analyst assessments, real user feedback and marketplace perception from CX and contact center executives, and places each provider against the rest of the field.
Download the full report to:
- See how CMP Research evaluates Customer Analytics providers across ten investment criteria
- Understand where customer analytics is heading, from conversations to action
- Compare the providers CX leaders shortlist