Improving Customer Experience With Visual Content

Robert Cowlishaw
Robert Cowlishaw
Head of Product Marketing
Improving Customer Experience With Visual Content


Nowadays, every kind of business should consider the importance of standing out in a huge market. Whether you have a website, a new brand, or an application, the competition is very high because of the abundance of organizations. A great solution to differentiate yourself is to use various visuals. They can help to be remembered, bond with the audience, and engage them.

Today, we will discuss different types of visuals to find the most effective and engaging ones.

So, let’s move on.

Utilizing the Strength of Visual Storytelling

Visual storytelling is an effective method to engage with your audience emotionally. The authenticity of a brand can be built with the usage of various visuals, for instance, videos, graphics, and illustrations. Whether demonstrating your products in use or emphasizing your company's principles and goals, visual storytelling enables you to convey intricate concepts in a captivating and easy-to-understand format.

Creating Engaging Infographics

Infographics are a flexible tool that presents information in an attractive visual format. They are mainly used to simplify complex information and make it easy to understand. Whether you're sharing industry statistics, explaining product features, or outlining a process, infographics can effectively convey information and impact your audience.

Enhancing Website Navigation with Visual Solutions

Visuals are helpful for improving navigation of website visitors. What kind of visuals can improve browsing for a person who is visiting a website for the first time? Arrows, buttons and icons can be a great solution if you want to have a user-friendly and easy-navigatable website. They are grabbing and directing attention to the specific sections or actions. So, for the enhanced user experience this is something you should try.

Using Product Images to Boost Sales

Good product images are crucial in increasing sales and motivating customers to purchase. Customers primarily depend on product images, characteristics, and appearance to determine the quality of items when they shop online. Investing in professional photography and displaying your products from various perspectives can build trust in potential buyers and enhance their chances of buying your products. Moreover, optimizing images for quick loading times guarantees seamless purchasing on any platform.

Video Content for Education and Inspiration

Video content has grown in popularity over the past few years due to its ability to communicate information in an exciting and captivating manner effectively. Whether showcasing product features, sharing customer experiences, or providing a glimpse behind the scenes, creating videos enables you to establish a personal connection with your audience and trust and credibility. So, using videos and animation can help not only simplify information and educate the website visitors, but also get loyal customers, that really love your content.

Remember Interactive Visuals

Creating interactive visual experiences, like quizzes, polls, and infographics, captivates your audience and promotes engagement. By enabling users to interact with your content, you can establish a sense of immersion and involvement that traditional forms of media lack. Whether seeking feedback, gathering data, or entertaining your audience, interactive visual experiences can strengthen your customer relationship and encourage continued support.


To conclude, improving user experience with various visuals is a popular and effective practice. Taking into account your goals, you can choose type of visual, suitable for your platform, regardless of size of your audience or a business. Within the benefits there are improved time spent on site, increased customer satisfaction, and interaction.

So, the usage of visuals can be considered necessary, if you want to create entertaining experience and differentiate your platform.

Don’t be afraid to experiment, and try various elements, to find suitable ones for your business.

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Improved Performance & Customer Experience
Month over month gains in Issue Resolution,
FCR and NPS;
Month over month reductions in Handle times,
ACW and Hold
Winning additional client headcount
30% improvement in sales conversion
Retaining talented people
8-point reduction in turnover
Improving financial performance
10% increase in utilization


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Connect with the authors:

Melissa Pollock Customer Success at AmplifAI

Jim Rembach President at CX Media

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Robert Cowlishaw

Robert Cowlishaw

Head of Product Marketing
AmplifAI on LinkedIntwitter x

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