A retail brand was receiving frequent support inquiries about a specific product, and the product team lacked clear insights into what was driving those calls or how to improve the customer experience.

AmplifAI unified support data to identify how top-performing agents handled questions about the product—specifically the probing questions they asked. These insights were shared with the product team, who made design and communication updates based on the patterns identified.

The changes led to fewer support calls related to the product and an increase in product sales, enabling both cost savings and revenue growth driven by data-backed support insights.